Wouldn’t it be nice if we could just have a simple way to identify who was ready, willing and able to list their property with us today? I think there is.
In today’s social media world we find ourselves navigating through, everyone seems to be focused on how to learn the right techniques for converting these social interactions into business. You hear these “experts” saying you should have a separate personal and business Facebook page or never mix your personal information in among the need to share information about your newest listing. The advice on this subject is endless and sometimes I find it very contradictory. Actually, between implementation and education, your entire day can be consumed if you let it.
I recently had the opportunity to interview a potential recruit from the competition who had reached a sales volume of $20 million in less than 3 years. Fascinated with his quick success in the business, I asked him to describe his average day to me.He proceeded to tell me in great detail what he does every working day. He said, ” I get up at 5:30 every morning, I workout and exercise until 6:30, I shower, have breakfast and I am out the door by 7:15. I then go to the office and print out all of the listings that expired at midnight from the MLS. Then I check out any new FSBO’s that show up on Craigslist and in our local paper. Between 8:30-9:00, I am in my car heading out to look at these homes, making notes on each property so I can prepare for my call and hopefully presentation later that day.” He went on to say, “after meeting with my assistants for about an hour, I review all pending deals then start making my calls to the expired and FSBO list.”
I must say I was a bit surprised I did not hear much about working his social media contacts or much about leads his company internet program gave him. So when I asked him about it, he said he occasionally gets a good lead from those sources but he preferred to go to the folks who, in his words, “Already had their hand up”.
20 Million in less than 3 years………… Hard to argue with that strategy.
Those dog gone basics, we just can’t get away from them, can we?